Ways to tell you're suffering from an obsession with gateway sites

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. You shouldmake sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes.

Useful tips from experts in local search

Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. Just imagine a situation whereyou have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Aside from the “traditional” SEO ranking factors, we’re seeing a lot of new factors come into play: Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. SEO is technical, complicated, time-consuming and potentially dangerous.

Invest in keyword stuffing

general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. Most SEO consults cover a local area. On the other hand, they will be missing for search engines. It is called implied linking as there is basically no link to go back to the source site.

How you will benefit from offsite SEO

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Your Title Tags are far-and-away the most important places to put your keywords." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model.

Top trends in stickiness to watch

An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. Authority iscreated over time. It can't be rushed.

Ways to tell you're suffering from an obsession with gateway sites

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Before you can optimize your website, you have to know what you are optimizing it for. In other words, they rely heavily on search results when looking for a new business. Naming your pages with strong keywords provides an easy-to-follow map of your site.