Random musings on RSS feeds

Google is pretty good at understanding the general context of a site’s content. The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. If you are focused on a local market, it is also important to get connected with local businesses and organizations.

Disambiguation, and diversity are important when it comes to URLs

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. An index is another name used by a search engine for a database. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. But here’s the thing: it takes time for search engines to discover (and index) new websites.

When someone mentions local search do you think about search engine optimisation?

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. The more you can make it look a human-made every page on a page by page basis with content that doesn’t appear exactly in other areas of the site – the more Google will ‘like’ it. SEO in Market Weighton is here. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential.

Adopt a customer centric view of inbound links

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall.

Make sure your SEO checklist includes splogs for best results

Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page. Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right? When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles.

Random musings on RSS feeds

To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing.