Find topics to include in your content strategy

It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. A variety of studies support the idea that Google incorporate social signals when ranking a webpage.

Find topics to include in your content strategy

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more.

The more people link to your site the more importance Google places upon it

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. The more higher quality, relevantwebsites pointing at your site, the better chances of moving up Google’s ranking ladder. What is SEO? The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important.

If you ignore nofollow links, you're missing out on a lot of visitors

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different.

Look at underperforming but related posts on your site

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. How doyour competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile.

Lack of keywords in the content

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Clearly, keywordsare important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal if your website sometimes jumps 1-5 places. But if you manage to get your site 10, 20, or 30 places higher, you should be proud of yourself. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices.